Press Release - Good Housekeeping Award 2007

SHUR-LINE Premium Rollers eliminate tedious, messy and time consuming clean-ups

HUNTERSVILLE (July 17, 2007) – SHUR-LINE Premium Roller Covers with Teflon^® Surface Protector was selected as one of nine winners of the coveted Good Housekeeping 2007 Good Buy awards. Chosen from among thousands of entries, SHUR-LINE’s innovative use of Teflon Surface Protector was recognized for eliminating tedious, messy and time consuming clean-ups.

 

The Good Housekeeping Good Buy award recognizes ground-breaking technology and innovation that offers consumers problem solving solutions. The SHUR-LINE roller cover was an obvious selection because it meets consumers’ demand for a quick, easy paint clean-up solution.

 

“The Good Housekeeping Research Institute (GHRI) is recognized as one of the most trusted names in consumer product testing,” said Paul Hemingfield, Marketing Director for SHUR-LINE. “We are honored to receive this prestigious award in recognition of our commitment to providing consumers with up to 30 percent faster project speed and easy paint clean-up experiences.” 

 

Consumer research suggests that do-it-yourself painters find the clean-up time after a paint project to be long, frustrating and messy. SHUR-LINE and DuPont have entered into an exclusive partnership to develop the first paint roller with a Teflon coating to improve painting performance. SHUR-LINE’s innovative use of Teflon fabric protector increases roller paint pick-up and release, provides smooth coverage and increases overall project speed up to 30 percent. Teflon improves the ability to clean the roller with a quick rinse and make the rollers ready to store for the next painting project.

 

“You’re more likely to reuse these because they’re so easy to wash,” said GHRI expert Stacy Genovese. “That’s better for the planet – and your wallet.”