New Premium Paint Tray with Teflon® Surface Protector
Eliminates Messy Clean Up
HUNTERSVILLE (July, 2006) – No more tedious, messy and time consuming clean-ups after every paint job. SHUR-LINE, a leading designer and manufacturer of paint application products, today announced a breakthrough solution; the SHUR-LINE Paint Tray with Teflon® surface protector. The SHUR-LINE Paint Tray allows you to clean your paint tray without having to subsequently clean up your sink or bathtub.
“The SHUR-LINE Paint Tray with Teflon surface protector will truly revolutionize the household painting project by improving paint application and significantly decreasing post project clean-up time,” says David Tilton, SHUR-LINE Product Marketing Manager. “Once you finish painting, all you have to do is leave the remaining paint in the tray, allow it to dry, and then peel the paint off the tray. There are no messy, flimsy liners to mess with, helping to avoid spills. No paint tray liners means money saved on every paint project.”
Consumer research suggests that DIYers find the clean-up time after a paint project to be too long, frustrating and messy. SHUR-LINE and DuPont™ have entered into an exclusive partnership to develop the first paint tray with Teflon coating, reducing the overall clean up time of every paint project. By reducing clean-up time and eliminating the need for tray liners, this best-in-class paint tray saves consumers money and aggravation.
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DuPont, maker of Teflon branded fabric protector and coatings, has announced a $9 million consumer advertising program to promote their brands including Teflon surface protector. Television and print advertising will be focused on media targeted to DIY consumers.
The SHUR-LINE Premium Paint Tray with Teflon surface protector is carried in home centers with a suggested retail price of $5.97-$7.97 for a single paint tray.
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SHUR-LINE is a leading designer and manufacturer of paint application products. A Newell Rubbermaid company, Shur-Line markets a full line of innovative paint application and paint-related products for do-it-yourself consumers and professional contractors under the Rubbermaid and Shur-Line brands. Headquartered in Huntersville, NC, Shur-Line employs 800 people.
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