SHUR-LINE Easy Release™ Frame Eliminates Messy Project Clean Up
HUNTERSVILLE (October, 25 2007) – SHUR-LINE, a leading designer and manufacturer of paint application products, continues its commitment to providing innovative solutions for do-it-yourself painters with the introduction of the Easy Release roller frame.
SHUR-LINE’s Easy Release roller frame is designed with a patent pending lever system that allows the user to release the roller cover for cleaning or disposal. With one squeeze of the lever the roller cover is released from the frame, eliminating the need to pull the paint-filled roller off the frame.
“The Easy Release frame provides do-it-yourself painters with a simple solution for quick and easy clean up,” said Product Director Paul Hemingfield. “The frame design allows you to remove the paint-filled roller cover without getting paint all over your hands. Simply squeeze the lever and the roller cover is released, saving time and avoiding a mess.”
Equipped with a patent pending cage design, the Easy Release frame prevents roller cover walk-off and works with any standard roller cover. The soft, ergonomic handle is designed for comfort, prevents hand fatigue and features a threaded end for extension pole usage.
The SHUR-LINE Easy Release roller frame will be available at Lowe’s in mid November with a suggested retail price of $7.97.
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SHUR-LINE is a leading designer and manufacturer of paint application products. A Newell Rubbermaid company, SHUR-LINE markets a full line of innovative paint application and paint-related products for do-it-yourself consumers and professional contractors under the Rubbermaid and SHUR-LINE brands. Headquartered in Huntersville, NC, SHUR-LINE employs 800 people.
NOTE TO JOURNALISTS:
Electronic color images and press materials of our products and accessories are available upon request by contacting Shur-Line via phone or e-mail as listed below.
Contact:
Erin Dyer, SHUR-LINE
704.987.6019
Erin.Dyer@shurline.com |