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Press Release - ABMA 2008 Innovation Excellence Award

SHUR-LINE Edge Like A Pro™ Paint Edger Receives ABMA 2008 Innovation Excellence Award

HUNTERSVILLE
(March 20, 2008) – SHUR-LINE, a leading designer and manufacturer of paint application tools, was recognized with the American Brush Manufacturers Association’s third annual William Cordes Innovation Excellence Award for the company’s Edge Like A Pro™ ceiling and trim paint edger.

SHUR-LINE’s Edge Like A Pro is designed to be faster, more accurate and easier to clean than traditional edgers.  Featuring a retractable guide, the edger eliminates the need to apply painter’s tape along trim. The guide also allows the user to put the proper amount of paint on to the pad, which is necessary to create a straight and clean line along trim and baseboards.  Edge Like a Pro also features a pad ejection system that allows the user to remove the paint-filled pad with the push of a button.

“Edge Like A Pro provides do-it-yourself painters with a simple solution for trimming a room,” said Senior Product Manager George Hartel.  “The tool allows users to quickly and accurately edge along baseboards, crown molding and ceilings without using painter’s tape.  This saves time and money, and eliminating tape is better for the environment.”

The William Cordes Innovation Excellence Award is given to recognize outstanding innovation of manufactured products, components or services in the broom, brush, mop and roller industry.  The award serves as a constant reminder that all new and exciting endeavors have beginnings that connect with real people.  

Mr. Barry Harper of Harper Brush Works, ABMA President said: "The ABMA Innovation Award competition is a great opportunity for companies to showcase their innovative products, components and services to the industry, and to the larger audience served by customers, users and consumers as well. It gives the greater industry a wonderful opportunity to see just how innovative, creative and vibrant we are as brushmakers."

“SHUR-LINE developed Edge Like A Pro because we recognized that do-it-yourself painters needed a quick and accurate solution for trimming a room,” said Hartel.  “We are really pleased that our peer set at ABMA honored SHUR-LINE with the innovation award for this product.”

The patent pending SHUR-LINE Edge Like A Pro ceiling and trim painter is available at national home centers and hardware stores where paint is sold, with a suggested retail price of $5.97.

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SHUR-LINE is a leading designer and manufacturer of paint application products.  A Newell Rubbermaid company, SHUR-LINE markets a full line of innovative paint application and paint-related products for do-it-yourself consumers and professional contractors under the Rubbermaid and SHUR-LINE brands.  Headquartered in Huntersville, NC, SHUR-LINE employs 800 people.

NOTE TO JOURNALISTS:Electronic color images and press materials of our products and accessories are available upon request by contacting Shur-Line via phone or e-mail as listed at the top of this release.  

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