SHUR-LINE Wins

SHUR-LINE Easy Release™ Roller Frame eliminates messy paint project cleanups

HUNTERSVILLE (January 22, 2007) – The SHUR-LINE Easy Release™ roller frame was recognized as a winner in the second annual Quick & Simple magazine’s 2008 Best New Product Awards hosted at the Hearst Tower in New York City. The Best New Product Award was presented to Product Manager Kim Franklin and painting expert and TV personality Shannon Kaye. 

 

The Quick & Simple Best New Product Award recognizes ground-breaking technology and innovation that offers consumers creative solutions for common problems. Chosen from among hundreds of entries, the SHUR-LINE Easy Release roller frame was recognized for eliminating messy and time consuming paint project cleanups.

 

“We reviewed and tested hundreds of products and selected the winners based on innovation and the ability to make our readers’ lives easier and simpler,” said Quick & Simple Editor-in-Chief Susan Toepfer.

 

The SHUR-LINE Easy Release roller frame is designed with a patent pending lever system that allows the user to easily release the roller cover for cleaning or disposal. With one squeeze of the lever the roller cover is released from the frame, eliminating the need to pull the paint-filled roller off the frame.

 

“The Easy Release roller frame provides do-it-yourself painters with a simple solution for quick and easy cleanup,” said SHUR-LINE Vice President of Marketing Curt Rahilly. “We’re really pleased that the innovation of this product was recognized by the good folks at Quick & Simple magazine.”

 

The Best New Product Award winners will appear in the January 29, 2008 issue of Quick & Simple, on newsstands January 15. Quick & Simple is a trusted national magazine, published by Hearst Corporation, which provides smart solutions to value-conscious women who care about health, home, food, diet, deals, money, beauty, fashion, relationships and entertainment.